Lunchables expands its kid-loved and parent-approved choices with the debut of recent Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in youngsters’ love of dipping¹ and the timeless debate between the right ratio of peanut butter and jelly in a PB&J — the brand new product provides youngsters the liberty to take pleasure in a PB&J precisely how they prefer it. Lunchables PB&J, a “remix” of a beloved lunchtime staple, consists of two creamy, crustless peanut butter sandwiches per pack, full with a aspect of grape or strawberry flavored dip- crafted for optimum dipping and with no synthetic colours.
Past equipping youngsters with the independence to customise, Lunchables PB&J additionally solves the primary ache level for fogeys: thaw time.2 Present PB&J class choices are frozen, which require 30-60 minutes of thaw time earlier than serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that’s ready-to-eat straight from the fridge for any time starvation strikes.
To unfold the thrill, the model is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the primary time in over a decade to remix a nostalgic, viral hit that many millennial dad and mom can sing on the drop of a dime: “Peanut Butter Jelly Time.” Simply as Lunchables is “remixing” youngsters’ #1 favourite sandwich selection,3 Lil Jon and Twista are placing a contemporary spin on the nostalgic hit over 20 years after the unique monitor’s debut. Dropping at present, followers can hearken to the track on Lunchables YouTube in addition to obtain for his or her playlists by way of Spotify.
The debut of Lunchables PB&J reinforces the model’s dedication to creating greater, extra intentional bets to gasoline development and create new experiences for customers. The innovation grows Lunchables’ presence within the sandwich class, following the model’s first entrance with the debut of Grilled Cheesies in 2023. The launch of PB&J allows Lunchables to convey a handy, kid-loved providing to the refrigerated part and displays Kraft Heinz’s broader ambition to drive $2 billion in incremental gross sales by way of innovation by 2027.
Lunchables PB&J is rolling out to pick out retailers nationwide for $2.49/pack.
¹The NPD Group/Nationwide Consuming Traits In-Residence Particular person Database
²Lunchables PBJ Qualitative Analysis 2022
³Lunchables PBJ Qualitative Analysis 2022
