Dive Temporary:
- Albertsons on Wednesday debuted a non-public label line of ready-to-cook marinated meats that includes “adventurous flavors and globally impressed components” that take about 20 minutes to organize.
- The chain is bringing gadgets sporting the brand new home model, Chef’s Counter, to the self-service meat division earlier than increasing the road to the deli, frozen and middle retailer sections subsequent 12 months.
- Albertsons is positioning the brand new model to draw buyers concerned about getting ready restaurant-style meals on a finances.
Dive Perception:
Albertsons is bolstering its personal manufacturers portfolio with a brand new assortment of distinctive meals as the grocery store appears to be like to set itself other than opponents and join with price-conscious customers who wish to prepare dinner at dwelling.
The grocery store, which inaugurated Susan Morris as CEO in the beginning of the month, stated in a press launch about its latest home model that it wished to supply “distinctly memorable and sensorily evocative experiences and trend-forward flavors which are typically difficult to copy.”
Chef’s Counter alternatives vary in worth from $4.99 to $12.69. Choices embody lemon peppercorn rooster, boneless pork loin chops that includes mesquite or garlic herb flavors, and chimichurri beef sirloin steaks. Consumers can even go for carne asada beef flap steak that Albertsons stated was designed to “evoke a definite restaurant expertise.”
Albertsons has additionally added a set of shoppable recipes that includes Chef’s Counter-branded gadgets to its on-line platforms. As well as, the grocery store has enlisted superstar chef Antonia Lofaso to assist promote the model via content material on social media.
Albertsons has enlisted superstar chef Antonia Lofaso to assist promote Chef’s Counter, the retailer’s new non-public label line of ready-to-cook marinated meats.
Courtesy of Albertsons
Albertsons’ addition of Chef’s Counter follows the corporate’s introduction in September of Overjoyed, which spans a number of grocery classes together with snack mixes, sweet, cookies and dessert provides. The grocery store additionally introduced out Bee Frivolously, a line of wines that are available in flat bottles constituted of 100% recycled plastic, final fall.
Retailers have been increasing their alternatives of home manufacturers as they angle to construct ties with buyers whereas holding down prices. Personal label grocery gross sales rose by nearly 4% final 12 months, to a file $271 billion, based on Circana knowledge cited by the Personal Label Producers Affiliation.
Dive Temporary:
- Albertsons on Wednesday debuted a non-public label line of ready-to-cook marinated meats that includes “adventurous flavors and globally impressed components” that take about 20 minutes to organize.
- The chain is bringing gadgets sporting the brand new home model, Chef’s Counter, to the self-service meat division earlier than increasing the road to the deli, frozen and middle retailer sections subsequent 12 months.
- Albertsons is positioning the brand new model to draw buyers concerned about getting ready restaurant-style meals on a finances.
Dive Perception:
Albertsons is bolstering its personal manufacturers portfolio with a brand new assortment of distinctive meals as the grocery store appears to be like to set itself other than opponents and join with price-conscious customers who wish to prepare dinner at dwelling.
The grocery store, which inaugurated Susan Morris as CEO in the beginning of the month, stated in a press launch about its latest home model that it wished to supply “distinctly memorable and sensorily evocative experiences and trend-forward flavors which are typically difficult to copy.”
Chef’s Counter alternatives vary in worth from $4.99 to $12.69. Choices embody lemon peppercorn rooster, boneless pork loin chops that includes mesquite or garlic herb flavors, and chimichurri beef sirloin steaks. Consumers can even go for carne asada beef flap steak that Albertsons stated was designed to “evoke a definite restaurant expertise.”
Albertsons has additionally added a set of shoppable recipes that includes Chef’s Counter-branded gadgets to its on-line platforms. As well as, the grocery store has enlisted superstar chef Antonia Lofaso to assist promote the model via content material on social media.
Albertsons has enlisted superstar chef Antonia Lofaso to assist promote Chef’s Counter, the retailer’s new non-public label line of ready-to-cook marinated meats.
Courtesy of Albertsons
Albertsons’ addition of Chef’s Counter follows the corporate’s introduction in September of Overjoyed, which spans a number of grocery classes together with snack mixes, sweet, cookies and dessert provides. The grocery store additionally introduced out Bee Frivolously, a line of wines that are available in flat bottles constituted of 100% recycled plastic, final fall.
Retailers have been increasing their alternatives of home manufacturers as they angle to construct ties with buyers whereas holding down prices. Personal label grocery gross sales rose by nearly 4% final 12 months, to a file $271 billion, based on Circana knowledge cited by the Personal Label Producers Affiliation.
