All In Meals introduced its debut with the launch of its Madagascar Vanilla snack bar in retail shops throughout the US. The model unveiled its identify, mission, and look, marking a big evolution in its impression mannequin and client focus. The launch is backed by a $4 million funding spherical led by Apparent Ventures, fueling the corporate’s subsequent stage of progress.
Initially co-founded by actress Kristen Bell as This Bar Saves Lives, the model was acquired in 2022 by GOOD Worldwide, a social impression firm that additionally owns media model Upworthy. Now launched as All In, the corporate enters the market with a renewed concentrate on crafting natural snacks, anchored by a mission to nourish communities and drive significant change.
McGinnis, a seasoned CPG govt, brings senior management expertise from Clif Bar, Qualitas Well being, and Indigo Wild. He beforehand held roles at main meals and private care firms, together with Dial and Pinnacle Meals. Underneath his management, All In is rising its nationwide retail footprint marking a big milestone for the model.
All In’s launch consists of 5 snack bar flavors, all licensed USDA Natural, non-GMO, gluten-free, and palm oil free. Their kids-focused line is free from the highest eight allergens and is secure for faculties as it’s produced in a devoted nut-free facility.
