Monster Vitality execs buy Thrifty ice cream enterprise

A holding firm with ties to Monster Beverage executives paid $19.2 million for the Thrifty Ice Cream model and a healthcare enterprise.

Hilrod Holdings, owned by Monster CEO Hilton Schlosberg and former Monster co-CEO Rodney Sacks, is buying Thrifty from Ceremony Help, in keeping with courtroom paperwork filed June 26. 

Ceremony Help is promoting the 85-year-old ice cream model as a part of the pharmacy chain’s chapter proceedings. 

The transaction, which additionally contains KPH Healthcare Providers, was permitted by a federal chapter choose on July 1.

It’s unknown what Hilrod plans to do with the storied model. The ice cream was offered at retailers on the West Coast, together with Ceremony Help, which is closing lots of its shops.

However Sacks and Schlosberg are not any strangers to taking a down-on-its-luck firm and giving it new life. The executives are thought of the co-founders of Monster, which remodeled from a soda and juice supplier referred to as Hansen’s into an power drink powerhouse. 

The duo acquired Hansen after it filed for chapter in 1988. It wasn’t till 2002 that the beverage maker launched its in style Monster power drink. Along with its signature beverage, Monster has additionally expanded into craft beers, arduous seltzers and flavored malt drinks.

Sacks stepped down from the corporate in June, leaving Schlosberg as Monster’s sole chief government.

A holding firm with ties to Monster Beverage executives paid $19.2 million for the Thrifty Ice Cream model and a healthcare enterprise.

Hilrod Holdings, owned by Monster CEO Hilton Schlosberg and former Monster co-CEO Rodney Sacks, is buying Thrifty from Ceremony Help, in keeping with courtroom paperwork filed June 26. 

Ceremony Help is promoting the 85-year-old ice cream model as a part of the pharmacy chain’s chapter proceedings. 

The transaction, which additionally contains KPH Healthcare Providers, was permitted by a federal chapter choose on July 1.

It’s unknown what Hilrod plans to do with the storied model. The ice cream was offered at retailers on the West Coast, together with Ceremony Help, which is closing lots of its shops.

However Sacks and Schlosberg are not any strangers to taking a down-on-its-luck firm and giving it new life. The executives are thought of the co-founders of Monster, which remodeled from a soda and juice supplier referred to as Hansen’s into an power drink powerhouse. 

The duo acquired Hansen after it filed for chapter in 1988. It wasn’t till 2002 that the beverage maker launched its in style Monster power drink. Along with its signature beverage, Monster has additionally expanded into craft beers, arduous seltzers and flavored malt drinks.

Sacks stepped down from the corporate in June, leaving Schlosberg as Monster’s sole chief government.