Leftovers is our take a look at a number of of the product concepts popping up in every single place. Some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We are able to’t write about every little thing that we get pitched, so listed here are some leftovers pulled from our inboxes.
Pop Secret expands past the microwave
Pop Secret is popping into the ready-to-eat class with a brand new line of bagged popcorn.
The providing is supposed to fulfill shopper “snacking wants with comfort,” stated Deb Holt, president of economic, go-to-market at Our House, which owns the Pop Secret model. The launch consists of three flavors: Film Theater Butter, Homestyle Sea Salt, and Double Cheddar.
“The debut of Pop Secret’s Prepared-to-Eat Popcorn is a significant second—not only for the model, however for Our House’s mission to create craveable, high-quality snacks for each event,” Holt stated in a press release.
Prepared-to-eat popcorn manufacturers have seen development as corporations lean into better-for-you developments like protein or low salt. Lesser Evil noticed 58% development in gross sales in 2025, based on SNAC Worldwide’s state of the trade report.
Nonetheless, gross sales within the class as a complete declined 4% amid inflation and elevated competitors within the popcorn aisle, SNAC stated. To get an edge, corporations are targeted on leveraging model names, typically by means of partnerships, or debuting more healthy twists on the class.
Pop Secret’s ready-to-eat line will launch at Sam’s Membership in June with Film Theater Butter, adopted by a nationwide rollout in Kroger in August with its butter and cheddar flavors.
—Sarah Zimmerman
Non-compulsory Caption
Courtesy of The Hershey Firm
Hershey brings caramel to the campfire
Summer season bonfires are about to kick off, and one new sweet bar is prepared for s’mores season.
Hershey has introduced its newest launch, Hershey Milk Chocolate with Caramel, which is designed to pair with marshmallows and graham crackers, the corporate stated.
“The mix of our signature milk chocolate with golden caramel transforms the traditional HERSHEY’S bar into one thing extraordinary – it is custom reimagined with simply the correct contact of indulgence,” stated Kyle Webster, senior affiliate model supervisor at Hershey, in a press release.
The chocolate is on the market nationally for a restricted time in six-bar packs.
S’mores first gained prominence within the Twenties after a recipe appeared in a Woman Scouts guidebook, and the indulgent snack is now a staple deal with at yard cookouts and tenting journeys.
Hershey is investing closely in its chocolate provide chain with a purpose to meet demand for the sweets, with $1 billion in investments deliberate within the coming years. Final month, it opened a brand new chocolate processing plant in Hershey, Pennsylvania, to spice up manufacturing on Hershey’s chocolate, Reese’s and Package Kat.
—Chris Casey
Non-compulsory Caption
Courtesy of DiGiorno
DiGiorno fires up an elevated frozen pizza
DiGiorno is popping up the warmth with its new Wooden Fired Model Crust Pizza.
The Nestlé-owned model stated the DiGiorno providing elevates the at-home pizza expertise by replicating a restaurant-style pizza from a shopper’s oven. The artisan-crafted pizzas will probably be obtainable in 4 varieties: 4 Cheese, Italian Meat Trio, Supreme Speciale and Premium Pepperoni.
“DiGiorno is understood for persistently delivering a fresh-baked style and crust innovation, and Wooden Fired Model Crust Pizza isn’t any exception,” Kimberly Holowiak, senior model supervisor for DiGiorno, stated in a press release. “This new crust affords every little thing individuals love about wood-fired pizza —the crisp, the chew, the char—all with out ever leaving the home or utilizing [a] pizza oven.”
The pizzas will probably be obtainable nationwide beginning this month.
DiGiorno is launching the brand new Wooden Fired pizzas to coincide with rising shopper curiosity in premium restaurant-style frozen meals. It’s an enormous cause why gross sales within the frozen wooden fired section have elevated $67 million within the final 12 months, based on knowledge supplied by Nestlé.
DiGiorno is without doubt one of the best-selling manufacturers within the $7 billion frozen pizza class within the U.S. For 12 weeks ending October 6, 2024, Pink Baron was the top-selling product within the section, with $317 million in gross sales, adopted by DiGiorno at $276 million, Statista knowledge reveals.
—Christopher Doering
Leftovers is our take a look at a number of of the product concepts popping up in every single place. Some are intriguing, some sound wonderful and a few are the sorts of concepts we’d by no means dream of. We are able to’t write about every little thing that we get pitched, so listed here are some leftovers pulled from our inboxes.
Pop Secret expands past the microwave
Pop Secret is popping into the ready-to-eat class with a brand new line of bagged popcorn.
The providing is supposed to fulfill shopper “snacking wants with comfort,” stated Deb Holt, president of economic, go-to-market at Our House, which owns the Pop Secret model. The launch consists of three flavors: Film Theater Butter, Homestyle Sea Salt, and Double Cheddar.
“The debut of Pop Secret’s Prepared-to-Eat Popcorn is a significant second—not only for the model, however for Our House’s mission to create craveable, high-quality snacks for each event,” Holt stated in a press release.
Prepared-to-eat popcorn manufacturers have seen development as corporations lean into better-for-you developments like protein or low salt. Lesser Evil noticed 58% development in gross sales in 2025, based on SNAC Worldwide’s state of the trade report.
Nonetheless, gross sales within the class as a complete declined 4% amid inflation and elevated competitors within the popcorn aisle, SNAC stated. To get an edge, corporations are targeted on leveraging model names, typically by means of partnerships, or debuting more healthy twists on the class.
Pop Secret’s ready-to-eat line will launch at Sam’s Membership in June with Film Theater Butter, adopted by a nationwide rollout in Kroger in August with its butter and cheddar flavors.
—Sarah Zimmerman
Non-compulsory Caption
Courtesy of The Hershey Firm
Hershey brings caramel to the campfire
Summer season bonfires are about to kick off, and one new sweet bar is prepared for s’mores season.
Hershey has introduced its newest launch, Hershey Milk Chocolate with Caramel, which is designed to pair with marshmallows and graham crackers, the corporate stated.
“The mix of our signature milk chocolate with golden caramel transforms the traditional HERSHEY’S bar into one thing extraordinary – it is custom reimagined with simply the correct contact of indulgence,” stated Kyle Webster, senior affiliate model supervisor at Hershey, in a press release.
The chocolate is on the market nationally for a restricted time in six-bar packs.
S’mores first gained prominence within the Twenties after a recipe appeared in a Woman Scouts guidebook, and the indulgent snack is now a staple deal with at yard cookouts and tenting journeys.
Hershey is investing closely in its chocolate provide chain with a purpose to meet demand for the sweets, with $1 billion in investments deliberate within the coming years. Final month, it opened a brand new chocolate processing plant in Hershey, Pennsylvania, to spice up manufacturing on Hershey’s chocolate, Reese’s and Package Kat.
—Chris Casey
Non-compulsory Caption
Courtesy of DiGiorno
DiGiorno fires up an elevated frozen pizza
DiGiorno is popping up the warmth with its new Wooden Fired Model Crust Pizza.
The Nestlé-owned model stated the DiGiorno providing elevates the at-home pizza expertise by replicating a restaurant-style pizza from a shopper’s oven. The artisan-crafted pizzas will probably be obtainable in 4 varieties: 4 Cheese, Italian Meat Trio, Supreme Speciale and Premium Pepperoni.
“DiGiorno is understood for persistently delivering a fresh-baked style and crust innovation, and Wooden Fired Model Crust Pizza isn’t any exception,” Kimberly Holowiak, senior model supervisor for DiGiorno, stated in a press release. “This new crust affords every little thing individuals love about wood-fired pizza —the crisp, the chew, the char—all with out ever leaving the home or utilizing [a] pizza oven.”
The pizzas will probably be obtainable nationwide beginning this month.
DiGiorno is launching the brand new Wooden Fired pizzas to coincide with rising shopper curiosity in premium restaurant-style frozen meals. It’s an enormous cause why gross sales within the frozen wooden fired section have elevated $67 million within the final 12 months, based on knowledge supplied by Nestlé.
DiGiorno is without doubt one of the best-selling manufacturers within the $7 billion frozen pizza class within the U.S. For 12 weeks ending October 6, 2024, Pink Baron was the top-selling product within the section, with $317 million in gross sales, adopted by DiGiorno at $276 million, Statista knowledge reveals.
—Christopher Doering
