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Leftovers: Ragù, Cheez-It debut frozen pizzas | Kraft Heinz takes on Uncrustables with PB&J Lunchables

imcxl by imcxl
May 11, 2025
Reading Time: 5 mins read
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Leftovers: Ragù, Cheez-It debut frozen pizzas | Kraft Heinz takes on Uncrustables with PB&J Lunchables


This audio is auto-generated. Please tell us if in case you have suggestions.

Leftovers is our take a look at a couple of of the product concepts popping up in every single place. Some are intriguing, some sound superb and a few are the sorts of concepts we’d by no means dream of. We are able to’t write about every little thing that we get pitched, so listed here are some leftovers pulled from our inboxes.

Ragù grabs a slice

Sauce maker Ragù is coming into a brand new part of the grocery retailer with a line of frozen pizzas.

The practically 90-year-old sauce model is becoming a member of with frozen pizza maker Palermo Villa to launch the providing in 4 varieties: cheese, pepperoni, supreme and mixture, which incorporates mozzarella, Italian sausage and pepperoni. The pizzas will promote for between $4.99 and $6.99 relying on the placement and market.

Ragù is “not a model content material to relaxation on its laurels,” Megan Frank, senior vice chairman of selling for Mizkan America, the maker of the favored sauce, stated in a press release. “We’re excited to launch our newest collaboration with one of many largest pizza makers within the U.S., which can increase our model into the freezer case.” 

Ragù was based in 1937 by Assunta and Giovani Cantisano, with their sauce initially bought from their residence in Rochester, New York. Assunta carried her household’s recipe from Italy when she immigrated to New York in 1914, in accordance with its web site.

The transition into pizzas is a logical extension for Ragù. It not solely brings the model into a brand new part of the grocery retailer, however it faucets into the sauces which might be historically related to Italian meals. Ragù additionally is not any stranger to pizza, with a line of sauces for customers to make the pies at residence.

Not surprisingly, pizza stays an more and more common meals within the U.S. Individuals eat roughly 100 acres of pizza every day, or 350 slices per second, in accordance with knowledge from Idaho State College. The USDA’s Agricultural Analysis Service estimates about 11% of the inhabitants consumes pizza every day.

Ragù is the newest sauce model to make its foray into the practically $7 billion frozen pizza area. Rao’s, which is now owned by The Campbell’s Firm, rolled out its personal pizza in 2022 utilizing its sauce.

—Christopher Doering

 

cheez it pizza

Elective Caption

Courtesy of Kellanova

 

Kellanova brings Cheez-It crunch to pizza

A brand new addition to the freezer aisle brings a well-recognized snack into pizza.

Kellanova and Palermo Villa have introduced a collaboration on Cheez-It Frozen Pizza. The product incorporates a crunchy Cheez-It flavored crust and is made with actual cheese.

The pies are available in three varieties: Pepperoni, Italian 4 Cheese and Cheddar Jack Supreme.

“This begins with the crust which is sort of a giant Cheez-It flavored cracker – crispy, tacky, and square-shaped,” Nick Fallucca, the chief innovation officer at Palermo’s, stated in a press release. “It’s then topped with customer-favorite toppings that completely complement the crust.”

The product launches this month in grocery shops corresponding to Albertsons and Wegman’s.

After splitting the corporate in 2023 to concentrate on snacks,  CEO Steve Cahillane stated Kellanova would prioritize new product improvements and strategic partnerships. Final yr, the corporate collaborated on ice cream merchandise primarily based on Eggo waffles and Rice Krispies Treats.

The Cheez-It model has expanded past its conventional sq. cracker into a wide range of formulations, together with Puff’d and Snap’d. The model additionally has entered the popcorn class and debuted a dressing collaboration with Hidden Valley Ranch final yr.

—Chris Casey

 

lunchables

Elective Caption

Courtesy of Kraft Heinz

 

Kraft Heinz comes for Uncrustables with Lunchables PB&J

Lunchables is reinvigorating its lineup with a brand new PB&J providing as Kraft Heinz appears to turnaround the struggling model.

Luncables PB&J is a no-thaw, crustless peanut butter and jelly sandwich that additionally features a aspect of grape or strawberry flavored dip. Whereas most ready-to-eat PB&Js are frozen, Lunchables’ providing may be eaten straight from the fridge without having to attend for it to thaw.

“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated class by offering prime quality, scrumptious, reasonably priced and handy options for snack time and past,”  Danni Levin, affiliate director of innovation at Lunchables, stated in a press release. “We’re remixing a traditional, delivering on dad and mom’ need for comfort and youngsters’ love of dipping and customizing.”

Prepared-to-eat PB&Js have been surging in recognition, with J.M. Smucker’s Uncrustables nearing $1 billion in gross sales in 2024. 

Kraft Heinz’s product, obtainable at choose retailers nationwide, is a part of a plan to drive $2 billion in incremental gross sales by means of innovation by 2027. The corporate has honed in on the Lunchables model for innovation because it struggles following a Shopper Experiences investigation that discovered the providing had contaminants together with lead.

Kraft Heinz dedicated to renovating all the Lunchables line in 2025, and executives stated in an earnings name final month they anticipate the model to enhance starting in late Might or June. Along with the debut of a spicy nachos Lunchables, CEO Carlos Abrams-Rivera informed analysts in February that the corporate hopes to take the model “to the subsequent stage” by revamping its protein pack choices for youths.

—Sarah Zimmerman

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This audio is auto-generated. Please tell us if in case you have suggestions.

Leftovers is our take a look at a couple of of the product concepts popping up in every single place. Some are intriguing, some sound superb and a few are the sorts of concepts we’d by no means dream of. We are able to’t write about every little thing that we get pitched, so listed here are some leftovers pulled from our inboxes.

Ragù grabs a slice

Sauce maker Ragù is coming into a brand new part of the grocery retailer with a line of frozen pizzas.

The practically 90-year-old sauce model is becoming a member of with frozen pizza maker Palermo Villa to launch the providing in 4 varieties: cheese, pepperoni, supreme and mixture, which incorporates mozzarella, Italian sausage and pepperoni. The pizzas will promote for between $4.99 and $6.99 relying on the placement and market.

Ragù is “not a model content material to relaxation on its laurels,” Megan Frank, senior vice chairman of selling for Mizkan America, the maker of the favored sauce, stated in a press release. “We’re excited to launch our newest collaboration with one of many largest pizza makers within the U.S., which can increase our model into the freezer case.” 

Ragù was based in 1937 by Assunta and Giovani Cantisano, with their sauce initially bought from their residence in Rochester, New York. Assunta carried her household’s recipe from Italy when she immigrated to New York in 1914, in accordance with its web site.

The transition into pizzas is a logical extension for Ragù. It not solely brings the model into a brand new part of the grocery retailer, however it faucets into the sauces which might be historically related to Italian meals. Ragù additionally is not any stranger to pizza, with a line of sauces for customers to make the pies at residence.

Not surprisingly, pizza stays an more and more common meals within the U.S. Individuals eat roughly 100 acres of pizza every day, or 350 slices per second, in accordance with knowledge from Idaho State College. The USDA’s Agricultural Analysis Service estimates about 11% of the inhabitants consumes pizza every day.

Ragù is the newest sauce model to make its foray into the practically $7 billion frozen pizza area. Rao’s, which is now owned by The Campbell’s Firm, rolled out its personal pizza in 2022 utilizing its sauce.

—Christopher Doering

 

cheez it pizza

Elective Caption

Courtesy of Kellanova

 

Kellanova brings Cheez-It crunch to pizza

A brand new addition to the freezer aisle brings a well-recognized snack into pizza.

Kellanova and Palermo Villa have introduced a collaboration on Cheez-It Frozen Pizza. The product incorporates a crunchy Cheez-It flavored crust and is made with actual cheese.

The pies are available in three varieties: Pepperoni, Italian 4 Cheese and Cheddar Jack Supreme.

“This begins with the crust which is sort of a giant Cheez-It flavored cracker – crispy, tacky, and square-shaped,” Nick Fallucca, the chief innovation officer at Palermo’s, stated in a press release. “It’s then topped with customer-favorite toppings that completely complement the crust.”

The product launches this month in grocery shops corresponding to Albertsons and Wegman’s.

After splitting the corporate in 2023 to concentrate on snacks,  CEO Steve Cahillane stated Kellanova would prioritize new product improvements and strategic partnerships. Final yr, the corporate collaborated on ice cream merchandise primarily based on Eggo waffles and Rice Krispies Treats.

The Cheez-It model has expanded past its conventional sq. cracker into a wide range of formulations, together with Puff’d and Snap’d. The model additionally has entered the popcorn class and debuted a dressing collaboration with Hidden Valley Ranch final yr.

—Chris Casey

 

lunchables

Elective Caption

Courtesy of Kraft Heinz

 

Kraft Heinz comes for Uncrustables with Lunchables PB&J

Lunchables is reinvigorating its lineup with a brand new PB&J providing as Kraft Heinz appears to turnaround the struggling model.

Luncables PB&J is a no-thaw, crustless peanut butter and jelly sandwich that additionally features a aspect of grape or strawberry flavored dip. Whereas most ready-to-eat PB&Js are frozen, Lunchables’ providing may be eaten straight from the fridge without having to attend for it to thaw.

“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated class by offering prime quality, scrumptious, reasonably priced and handy options for snack time and past,”  Danni Levin, affiliate director of innovation at Lunchables, stated in a press release. “We’re remixing a traditional, delivering on dad and mom’ need for comfort and youngsters’ love of dipping and customizing.”

Prepared-to-eat PB&Js have been surging in recognition, with J.M. Smucker’s Uncrustables nearing $1 billion in gross sales in 2024. 

Kraft Heinz’s product, obtainable at choose retailers nationwide, is a part of a plan to drive $2 billion in incremental gross sales by means of innovation by 2027. The corporate has honed in on the Lunchables model for innovation because it struggles following a Shopper Experiences investigation that discovered the providing had contaminants together with lead.

Kraft Heinz dedicated to renovating all the Lunchables line in 2025, and executives stated in an earnings name final month they anticipate the model to enhance starting in late Might or June. Along with the debut of a spicy nachos Lunchables, CEO Carlos Abrams-Rivera informed analysts in February that the corporate hopes to take the model “to the subsequent stage” by revamping its protein pack choices for youths.

—Sarah Zimmerman

Tags: CheezItdebutfrozenHeinzKraftLeftoversLunchablesPBJpizzasRagùtakesUncrustables
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